Privacy Policy

Granite Fort Advisory™ Privacy Policy

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Last updated:  1-July-2025

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Granite Fort LLC dba Granite Fort Advisory™ ("Granite Fort," "we," "us," or "our") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect information through our website and related services.

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This policy complies with applicable privacy regulations, including the United States (federal and Texas law), the California Consumer Privacy Act (CCPA/CPRA), and the European Union's General Data Protection Regulation (GDPR).

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By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms, please do not use the site.

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1. Who We Are

Granite Fort LLC is a professional advisory firm based in Texas, United States, providing services to business clients. Our website is created and hosted using Wix.com Ltd.'s platform, which provides technical infrastructure, hosting services, and essential website functionalities. Some personal information collected through this website may be processed and stored on secure Wix servers.

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2. Website Platform and Infrastructure

Our website operates on Wix's global infrastructure, which includes data centers across North America and Europe, working in conjunction with AWS, Google Cloud, and Fastly networks. Your data may be processed and stored on servers located in various jurisdictions including the United States, Israel, and European Union member states, with appropriate safeguards in place for international transfers.

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3. Eligibility: Adults Only

Our website and services are intended only for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected such data, we will promptly delete it.

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4. Information We Collect
 

a. Information You Provide

When you voluntarily interact with us - such as by submitting forms, signing up for newsletters, or scheduling consultations - we may collect:

• Full name

• Email address

• Phone number

• Company or organization name

• Job title or role

• Other information you choose to provide

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Form Submissions: When you submit forms on our website (such as contact forms, newsletter subscriptions, or service requests), we collect the information you provide. This data is processed through Wix's form handling system and may be stored in Wix's database collections. We may also use Wix's automated email systems to respond to your inquiries.

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b. Information Collected Automatically

Our website platform may automatically collect certain data when you visit the site, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent on the site

• Referring URLs

• Interaction patterns and technical diagnostics

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Website Analytics: We use Wix Analytics to understand how visitors interact with our website. This includes tracking page visits, user behavior, geographic location (based on IP address), device information, and referral sources. This data helps us improve our website performance and user experience. These details are gathered using standard technologies such as cookies, analytics tags, and server logs.

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5. Cookies and Tracking Technologies

Our website uses cookies deployed by Wix for various purposes including security, analytics, and performance optimization. Cookie consent is managed through Wix's built-in cookie consent system. Essential cookies are automatically placed for website functionality, while non-essential cookies require your explicit consent.

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Wix-Specific Cookies We Use:

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• XSRF-TOKEN

  • Purpose: Fraud detection and security

  • Duration: Session

  • Type: Essential

• svSession

  • Purpose: Session identification and user authentication

  • Duration: 6 months

  • Type: Essential

• SSR-caching

  • Purpose: Website performance optimization

  • Duration: 24 hours

  • Type: Essential

• TS* (may appear as TS followed by random characters)

  • Purpose: Attack detection and security

  • Duration: Session

  • Type: Essential

• bSession

  • Purpose: System effectiveness measurement

  • Duration: 24 hours

  • Type: Essential

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​​​You may control cookie preferences through the cookie banner that appears on your first visit, and you can change these preferences at any time. Disabling essential cookies may limit website functionality.

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6. Third-Party Applications and Integrations

We may use third-party applications available through the Wix App Market to enhance website functionality. These may include analytics tools, marketing applications, customer relationship management systems, and other business tools. Each third-party application may collect and process data according to their own privacy policies. It is your responsibility to review the privacy policies of any third-party applications you interact with on our website.

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7. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data only when a lawful basis applies:

• Consent (e.g., subscribing to communications)

• Contractual necessity (e.g., providing services)

• Legal obligation

• Legitimate interest (e.g., website security, analytics)

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8. How We Use Your Information

We use collected information to:

• Respond to inquiries and requests

• Deliver our advisory services

• Send updates, newsletters, or marketing communications (with consent)

• Maintain and improve website functionality and performance

• Comply with applicable legal obligations

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Email Marketing: If you subscribe to our newsletter or marketing communications, we may use Wix's email marketing tools or integrated third-party services to send you updates, promotional materials, and relevant business information.

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9. Data Retention

Data processed through Wix's platform is retained according to our business needs and legal obligations. Website analytics data and essential operational data may be retained for the duration of our use of the Wix platform, while form submissions and customer data are retained according to the timeframes specified in this policy.

We retain your personal data only for as long as necessary to:

• Fulfill the purposes outlined in this policy

• Comply with legal and regulatory obligations

• Resolve disputes and enforce our agreements

After this period, data is securely deleted or anonymized.

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10. International Data Transfers

Your information may be stored or processed internationally through Wix's global infrastructure. Data may be transferred, processed, and stored in different jurisdictions (such as the United States, Europe, and Israel) according to Wix's infrastructure and compliance measures. For users in the EEA, we implement safeguards (e.g., Standard Contractual Clauses) to ensure lawful data transfers.

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11. Sharing of Personal Information

Wix Platform Sharing: By using our website, you acknowledge that certain data may be shared with Wix.com Ltd. and its sub-processors as necessary to provide website functionality, hosting, security, and analytics services. Wix will only process your data according to our instructions and applicable data processing agreements.

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We do not sell, trade, or rent your personal data. We may share information only in these cases:

• Service Providers: With trusted vendors (e.g., Wix platform, analytics, web infrastructure, communications) who are contractually bound to use it only as necessary to support us

• Legal Compliance: If required by law, regulation, subpoena, or government request

• Protection: To defend legal claims or protect our rights, users, or property

• Business Transactions: As part of a merger, acquisition, or asset sale, with safeguards in place.

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12. Data Processing Agreements

Wix.com Ltd. acts as our data processor for certain website functions and hosting services. We have appropriate agreements in place with Wix to ensure compliance with applicable data protection regulations, including GDPR, CCPA, and other privacy laws.

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13. Your Rights
 

a. For California Residents (CCPA/CPRA):

You have the right to:

• Know what categories of personal information we collect

• Request access to specific pieces of your data

• Request deletion of your personal data (with legal exceptions)

• Opt out of the sale or sharing of personal data (we do not sell personal information)

• Correct inaccurate personal data

Submit requests via email, subject line "CCPA Request."

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b. For EU/EEA Residents (GDPR):

You have the right to:

• Access and obtain a copy of your personal data

• Request correction or deletion

• Restrict or object to processing

• Withdraw consent at any time

• Data portability

• Lodge a complaint with your data protection authority

To exercise your rights, send us an email, subject line "GDPR Request."

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For questions specifically related to how Wix processes data on our behalf, you may also refer to Wix's Privacy Policy at https://www.wix.com/about/privacy or contact Wix directly through their support channels.

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14. Data Security

We use appropriate physical, technical, and organizational safeguards to protect your data from unauthorized access, alteration, or disclosure. Wix provides additional security measures including DDoS protection, secure hosting infrastructure, and compliance with industry security standards. While we strive for security, no system is entirely immune from breaches.

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15. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of such third-party websites. Please review their policies independently.

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16. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, services, legal requirements, or updates to the Wix platform. Updates will be posted on this page with an updated effective date. Your continued use of the website constitutes acceptance of any updates.

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17. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

Granite Fort LLC
10820 Composite Drive, Suite 1007, Dallas, TX 75220, United States
Send us an email
Subject: Privacy Inquiry​​​​​​​​​​​​​​​​​​

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